Privacy policy

We process personal data that is collected and processed when you visit this website in compliance with all applicable data protection regulations.

With this privacy policy, we would like to explain to you what data we collect on our website, for what purposes and on what legal basis this is done. We also inform you about your rights and who you can contact if you have any questions about data protection or complaints.


Bertram Brossardt
vbw - Association of the Bavarian Economy e. V.
Max-Joseph-Str. 5
80333 Munich
Tel. +49 (0) 89-551 78-102
Fax +49 (0) 89-551 78-106

General information

Personal data

Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. This includes information such as your real name, your address, your telephone number, your position and your company. Information that is not directly associated with your real identity - such as the number of users of a page - is not personal data.

Collection and processing of personal data

Server logging

Every visit to the pages of this website is recorded and stored in the so-called server log files. This data is used exclusively for the technical analysis of server usage.

Specifically, the following data is collected:

  • Requesting host address (IP address)
  • Date and time of access
  • Remote log name and remote user for authenticated sessions
  • Name of the retrieved file
  • Method of access (e.g. GET, POST)
  • HTTP status code
  • Data volume transmitted
  • Website from which the file is requested (referrer)
  • User agent with information such as browser/operating system/interface

This data is processed for the purpose of enabling the use of the website (connection establishment), system security, technical administration of the network infrastructure and optimization of the website. The IP address is only analyzed in the event of attacks on the network infrastructure It is not passed on to third parties, either free of charge or for a fee.

Legal basis for collection:

Processing is necessary to safeguard the legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR)

Possibility of objection:

As this data is absolutely necessary for the provision of the website, there is no possibility to object.

Data exchange and transfer of personal data to third parties

We use various service providers to provide our website on the internet. When selecting our service providers, we strictly ensure that they also comply with the legal provisions on data protection and conclude corresponding contracts for order processing (Art. 28 GDPR) with them.


If you subscribe to the newsletter, your e-mail address will be used to send you association information until you unsubscribe. You can unsubscribe at any time. To unsubscribe from the mailing list, please click on the unsubscribe link at the end of each newsletter.

Legal basis for the collection and use of these data:
Art. 6 para. 1 lit. a GDPR (consent by the data subject)

Possibility of objection:

  • By means of an unsubscribe link:
    Every marketing email and newsletter contains an unsubscribe link at the end. By clicking on the link, your revocation is automatically registered in our systems and the unsubscription is carried out.
  • By email:
    Send an informal email to datenschutz(at) with the request to unsubscribe.
  • By postal mail:
    Send an informal message by post to:
    vbw - Vereinigung der Bayerischen Wirtschaft e. V.
    Max-Joseph-Str. 5
    80333 Munich, Germany

Please note that deregistration is a technical process that can take several days to complete. For this reason, you may be contacted again.

Company entries in Firmen + Produkte, Plattform digitaler Wandel, VerbundDatenbank and similar databases

When you create your company entry in our database, you enter the personal data of the contact person in your company, such as first name, surname, position, company e-mail address, company telephone number.


We conduct surveys at irregular intervals using the Lamapoll tool from Lamano GmbH & Co. KG, with whom we have concluded a contract for order processing in accordance with Art. 28 GDPR. The surveys themselves are anonymized so that no conclusions can be drawn about individual participants.

In rare cases, following the survey, we ask for contact details of companies that specialize in certain subject areas and agree to be contacted by us for specialist questions.

In these cases, the company data and, if applicable, the personal data of contact persons are collected separately from the anonymized survey. Company data and any personal data cannot be linked to the other survey responses. This data is provided on the basis of Art. 6 para. 1 lit. a GDPR.


A "cookie" is a small text file that is created and stored on your computer when you visit our website. Cookies help us to know whether you have visited our website before. A cookie can only contain information that we ourselves send to your computer - it cannot be used to read private data. If you accept the cookies on our pages, we do not have access to your personal information, but with the help of the cookies we can identify your computer.

Cookies in use

We use "session cookies" (session cookies) and "persistent cookies" (persistent cookies). A "session cookie" is a cookie that is automatically deleted when you close your browser. A "persistent cookie", on the other hand, remains stored on your end device until a specified expiration date of the cookie.

Session cookies in use:

CookieFunctionStorage period
JSESSIONIDThis cookie is set by an external server that provides map data. It stores the session ID, which bundles several related requests to the server and assigns them to a session.Session duration
HPROXYSession duration

Legal basis for the collection and use of these data:
Art. 6 para. 1 lit. f GDPR (legitimate interest of the controller)

Possibility to object to session cookies:

However, you can change the settings of your browser so that cookies are either completely blocked or you are informed as soon as a cookie is set. This allows you to decide immediately whether you want to block cookies. However, rejecting all cookies may restrict the use of certain functions on our website. Information on how to change the browser settings on your computer or mobile device to block cookies can be found in the relevant help menu of your browser or on the software manufacturer's website.

Persistent cookies in use:

CookieFunctionStorage period
cookie_enabledCookie recognition Consent Banner3 months
cookieconsent_vimeo_videoCookie recognition Consent Banner Vimeo3 months
FIRSTpersonalisationUser login1 month

The legal basis for this data collection and use:
Art. 6 para. 1 lit. f GDPR (legitimate interest of the controller)

Web analysis and website optimization

This website uses etracker GmbH technologies to collect and store data for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Cookies make it possible to recognize the Internet browser. The data collected using etracker technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. The collection and storage of data can be revoked at any time with effect for the future.

Legal basis for this data collection and use:
Art. 6 para. 1 lit. f GDPR (legitimate interest of the controller)

Possibility of objection:
OptOut in the privacy policy displayed at the top of this page.

Social media buttons

Our website uses buttons from the following companies

  • X (formerly Twitter), Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
  • Facebook, Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland
  • YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
  • Xing, New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany
  • LinkedIn, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
  • Instagram, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

These social media buttons merely provide links to the respective providers. As long as these buttons are not clicked, there is no transmission to these providers.

If you click on these buttons, you will be redirected to the website of the respective provider. Depending on whether you were logged in to the respective provider at the time of clicking, your data will be processed in accordance with the data usage guidelines of these providers and may be used to create a profile, which is not our responsibility.

You can find more information on the data usage guidelines of the individual providers under the following links:

  • X (formerly Twitter):
  • Facebook:
  • YouTube:
  • Xing:
  • LinkedIn:
  • Instagram:

If you do not want these companies to collect data about you, you should not click on these buttons.

Vimeo Videos

This website uses the VIMEO service of the provider Vimeo, Inc.,555 West 18th Street, New York, New York 10011 to display video content. We operate our service under the data protection provisions of Vimeo Inc. and bear no direct responsibility for their data processing. Please note that we have no knowledge of the content of the transmitted data and its use and cannot control it.

You can find more information on the handling of user data in the privacy policy of Vimeo Inc. at the following address:

Legal basis for this data collection and use:
Art. 6 para. 1 lit. a GDPR (consent via consent banner)

Possibility of objection:
OptOut in the consent banner, whose selected settings are displayed above the privacy policy on repeated website visits.

Data collection by means of forms

If you contact us using the forms offered on this website, we will use the data collected exclusively to process your request. Your data will not be used for any other purpose.

Legal basis for this data collection and use:
Art. 6 para. 1 lit. b GDPR

Security of the processing

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. For example, your data is stored in a secure operating environment that is not accessible to the public. We only use staff who are regularly sensitized and trained and who are committed to confidentiality. We regularly adapt our technical and organizational security measures to the state of the art.

Server location

The systems of our hosting partner are located in the territory of the Federal Republic of Germany.

What rights can you assert as a data subject?

  • Right of access by the data subject (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to object (Art. 21 GDPR)
  • Right to data portability (Art. 20 GDPR)

Simply get in touch with our contact person for data protection listed at the end of this privacy policy.

If you object to data processing, your surname, first name and email address will be stored with a corresponding blocking note. This ensures that you will not be contacted again. If you insist on complete deletion, you can inform us of this with a short message. Your data will then be deleted immediately.

In the event of complaints, you can get in touch with our data protection officer or contact the responsible supervisory authority directly.

More security on the internet

If you would like to find out more about how to stay safe online, we recommend that you visit , an EU initiative for more security online.

Contact details of the data protection officer

Data Consult, R. Schöttl
Föhrenweg 22
85757 Karlsfeld
Tel. 08131 / 3333 220
E-Mail: datenschutz(at)

Contact details of the responsible supervisory authority

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Postal address
Promenade 18
91522 Ansbach
Tel.: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300
email: poststelle(at)

Your contact

Christoph Kolle

Leiter des Verbindungsbüros in New York

+1 (0)646-237-0410 +1 (0)917-216 9569 Send an e-mail